An Exciting New Adventure :: Chelsey Emery

Two years ago, when I started this business I could not fathom the idea of how both myself and my life would change with the addition of this little venture.  Like many businesses starting out I quickly conceived the name ‘4th&Folded’ one weekend, eager to put myself out there and capture my first customer.  Regretfully, I have never been attached to it like I should be.  I’m very passionate about my business, about creating and design, and feel that I should be equally passionate about the name that stands for it. 

After much deliberation, I have decided that 4th&Folded will be no more, and in its place will stand Chelsey Emery. 

I knew I wanted my new brand to be more of a reflection of myself, based on nothing more than everything I love and what I want to stand behind.  To me, that is simply Chelsey Emery, my namesake – as nothing else could better represent who I am, as a designer and as a person.  As you may have guessed, Chelsey is my first name, but in lieu of my last name, I’m choosing to use my middle name, Emery.  It is also my mother’s middle name and it reminds me (as she does) to be strong, independent and good; to work hard, play often and that life is too short to not have fresh flowers.

Although the name has changed, it is still the same great company with a commitment to making happy customers and delivering quality products.  I hope you will join me at my new site, www.chelseyemery.com as I have been hard at work creating exciting new products to go with my new look.

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